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Branding & Marketing

 

Branding & Marketing

Branding
 
Background
 
Hospital Branding is the process involved in creating a unique name and image for a Hospital in publics' mind, mainly through logo, files, brochures, prescription pads, business card etc. and advertising campaigns with a consistent Hospital theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
 
 
What we do
 
Plan & Strategize
 
  • Define core values and vision
  • Define the differentiating factors/USPs
  • Arrive at a clear positioning strategy (target market)
  • Create the logo and visual and verbal brand expressions based on the strategy
  • Plan and create the brand essence/tag line
 
Facilitate in designing and creating:
 
  • Brand Logo
  • Business Card
  • Employee Identity card
  • A4 Letter head
  • Document Envelope (A4 sized)
  • Small Envelope
  • Prescription
  • Patient Feedback Form
  • Patient file
  • Power point template
  • Sign Board
  • Posters
  • Standees
  • Fliers
  • 2-Fold/3-Fold Brochure
  • Corporate Brochure
  • Key Signage
 
 
Marketing
 
Background
 
Your well-developed marketing strategy will help you realize your Hospital's goals and build a strong reputation for your services. A good marketing strategy helps you target your services to the people most likely to choose them. It usually involves you creating one or two powerful ideas to raise awareness and provide your services.
 
 
What we do
 
Prepare the Marketing Plan
 
  • Meeting with key hospital stakeholders to understand the hospital’s existing marketing practice
  • Determine the various mass media options (newspapers, news channels, outdoor hoardings, etc.)
  • Development of the PR activities
  • Shortlist agencies & finalize commercials
  • Determine the direct marketing tools (brochures, internal wall graphics etc.)
  • Decide the frequency of advertising
  • Determine the various satellite center locations
  • Prepare the marketing budget

 

Implementation of Marketing Strategies:
 
  • Finalization of the marketing plan and budget in consultation with the hospital’s authority
  • Help MHRC in hiring a suitable marketing personnel
  • Design and develop the marketing collaterals, ads, website etc.
  • Coordinate in implementation of the marketing activities as per approved plan

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